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Olympic Peninsula Tourism Summit
Details for the 2014 Tourism Summit coming soon!
The Olympic Peninsula Tourism Summit is a conference for businesses on the Olympic Peninsula. It gives area businesses an opportunity to learn the trends, factors and forecasts needed to prepare effective marketing and business plans. It also provides an opportunity for tourism-related businesses and people to network, meet face-to-face and discuss industry issues and opportunities.
The Olympic Peninsula tourism Commission invites you to join our 2013 Tourism Summit, Wednesday October 23, from 8:00am – 4:30 pm at the Red Lion Hotel in Port Angeles. Registration is now open at http://conta.cc/19GKVXa.
Come a day early and visit with collogues from across the Peninsula at our Opening Reception sponsored by the Olympic Peninsula Visitor Bureau, Tuesday evening October 22, from 5:30 – 8:00pm at Kokopelli’s Grill. Tasty Hors d’oeuvres are offered along with a no host bar.
Spend the night at the Red Lion Hotel with a special discount rate of $69/per night. Call 360-452-9215 and request the special 2013 Tourism Summit Rate.
At the Summit you will, fill your toolbox with new marketing skills, connect with your neighbors and industry partners, and get some big picture ideas to move your business forward. The theme of “Back to Basics,” includes hands-on sessions with experts in Facebook, Pinterest, TripAdvisor, and excellence in customer service.
Representative Kevin Van De Wege from the 24th Legislative District will open the proceedings with a few remarks. Keynote speaker Allyson Brooks, Director/State Historic Preservation Officer from the Department of Archaeology and Historic Preservation, who will present Telling your Story: How a “Sense of Place” Can Create Interest and Increase Customers.” Phil Giudice, representing TripAdvisor, will lead a Reputation Management Seminar designed to help businesses maximize their best assets using TripAdvisor. Lisa McMahan from Sparkloft Media will unveil the latest local Facebook and Pinterest promotion, Fall into the Olympic Peninsula.
Local professionals will discuss regional efforts aimed at the tourism market. Louise Stanton-Masten, Washington Tourism Alliance Executive Director, will discuss guiding principles and long-term solutions for tourism and marketing in Washington State, and Diane Schostak, Executive Director of the Olympic Peninsula Visitors Bureau, will speak about the Olympic Peninsula Tourism Commission and recent Olympic Peninsula marketing efforts.
Morning and afternoon breakout sessions include:
~ The Dos and Don’ts of Content Creation: Participants will learn ways to make their marketing content stand out with tips including choosing the right image, developing the correct brand voice, and crafting advertising copy meant to maximize engagement.
~ Beyond the Basics: Building a Delighting Your Customer Base: Learn from local experts tips on building meaningful relationships that result in new and returning customers.
~ Using Events to Draw Attention, Visitors and Locals to Your Business: Panel discussion on how three local business owners use events to increase their business, build their brand and customer loyalty.
~ Dive Deeper into TripAdvisor: A panel including several business owners who have a strong presence on the site will share success stories, and through Q& A explore ways to maximize this powerful tool.